The Indian Solar Market Aggregation for Rooftops (I–SMART) is a GIZ and MNRE-sponsored initiative to support the scale-up of the rooftop solar market in India using demand aggregation. Demand aggregation would help achieve competitive pricing for rooftop solar by reducing customer acquisition costs and barriers to adoption. The I-SMART project is being run by Cadmus and TERI. The project team together combines international and national best practices on solar aggregation, rooftop solar market development programs, and state and local solar policy development. The project is active in the states of Gujarat, Himachal Pradesh, Jammu & Kashmir, Uttarakhand and in the union territories of Dadra & Nagar Haveli and Daman & Diu.
Key objectives of the I-SMART project
- Bringing together the policymakers, state and city-level agencies, various electricity consumers, and rooftop solar installers at one platform.
- Increasing the pace of rooftop solar adoption through targeted outreach and awareness campaigns, eventually resulting in aggregating 1,000 MW of demand and 200 MW of installed capacity.
- Measuring project activities by implementing various sustainable program models.
- Reducing the municipal barriers of solar market development through policy recommendations and implementation strategies.
Benefits for consumers
- Understanding and navigating the process of installing rooftop solar
- Connecting with the qualified installers
- Getting the best deal on a system that suits the unique business needs of the consumer
- Maximizing the returns on investment from a rooftop solar system
Benefits for rooftop installers
- Conducting targeted outreach and spreading awareness to C&I customers on the benefits of rooftop solar
- Pre-vetting selected leads through remote site assessments
- Aggregating and distributing leads to the I-SMART C&I installer pool